Cornerstone Promotion is a marketing company for lifestyle music and entertainment with stints in promoting trending music artists such as N.E.R.D. handling marketing for his latest album Seeing Sounds and the driving force behind the marketing of Bushmills liquor, Converse, Coke Zero, Boost Mobile and owns a popular magazine Fader that is gaining notoriety for its big time artists that are being featured such as Nicki Minaj, Rick Ross, Young Geezy, Cameron and many influential artists in the entertainment business. Cornerstone has continued to make a name for its self in the New York City area and has locations in Los Angeles and in Europe. With an undeniable buzz in the Tri State area I was able to sit down with a Cornerstone Representative Edward Jean in Time Square to get some insight on what it means to work for a leading marketing company in the entertainment industry in its day to day operations. During the interview Edward describes the negotiation practices that makes the Cornerstone Team a Success.
A: Since 2006 I continue to work with them because overall it's a good company, the working environment is very positive and the great thing about working in the entertainment industry is that for the most part work is always fun.
Q: What are your responsibilities as an employee at Cornerstone?
A: My responsibility as an employee is to be the representative that gets an artists product into the stores first, I meet with managers and ask them to play the album in the stores and ask permission to take photos with customers holding the CD in hand so that I have evidence to show cornerstone that the product was delivered. We also travel to different events and speak with club managers to get the product played in the clubs and have tangible marketing for party goers to have in hand such as flyers etc..
Q: Interesting! in what capacity does negotiation contribute to the success of promotions for Cornerstone?
A: Before I even get on the road to deliver the product for different artists first we have to send proposals to artist management and negotiate deals that will get their product out to a specific audience, while negotiating we usually focus on leverage and power because there are other competing marketing companies wanting their business. Due to our popularity and young target audience we usually win them over with other affiliations connected to Cornerstone such as Fader magazine. Fader is the hottest magazine out in New York and to be honest we win a lot of our deals because artists want to be featured in our issues.
Q: So basically Cornerstone thrives off of having power thanks to its strong fan base and brand that has transpired with the creation of Fader magazine?
A: Exactly, artists are always looking for the best place to market their music that will help them grow their fan base and Fader magazine does just that for them, it definitely gives us and advantage or leverage when proposing marketing deals to the artists management, because of it, business has never been better power is everything these days.
Q: Thank you so much for your time where can I learn more about Cornerstone Promotion?
A: It's my pleasure for further inquiries you can visit cornerstone promotion at www.cornerstonepromotion.com and check out the magazine at www.Thefader.com
