Tuesday, November 29, 2011

Songwriting In The Industry

Songwriters Guild of America Logo

The success of music artists in the industry largely depends on how cohesively their management and the artist work on branding a developed product. The intriguing aspect of the music industry happens before the branding process can even begin, involving artists and musical creativity. Having a solid artist to market in the music industry begins with the production of great music starting with the songwriting process.

Competing artists that are successful in the music industry, especially in the genre of popular music, owe a lot of credit to the songwriters that are the creators of the most innovative, catchy, thought provoking and even sometimes annoying jingles that over time somehow your ears learn to love. For instance, Rihannas song Umbrella written by The Dream can be remembered for its catchy a- a- a- a- stint, and yahoos annoying jingle youwhoo- youwho- whoo- that was constantly replaying in our minds involuntarily. Let's face it, an artist wouldn't be the brand they are today without the likes of great songwriters. Major record labels are always demanding writers because artists will always be in need of them.

Songwriting indeed is big business for the music industry, so much that organizations have been developed to house new talent. The Songwriters Guild of America was founded on the purpose to cultivate and develop emerging new songwriters into their maximum potential. SGA is imperative for the music industry's advancement because not only does it offer networking opportunities but it also allows for the honing of lyrical development which is much needed in the constant evolution of sound and lyrical content in the music industry. SGA also believes that songwriters published work should be protected, the reason the association constantly immerse themselves into politics and advocate for new laws in favor songwriters and composers.http://www.songwritersguild.com/sandboxsga2010/pnpservices_new.html. For songwriters looking to advance their career, attaining membership with SGA for a small price can be beneficial to them. The association offers different packages starting from $60 a year to $225 dollars a year. http://www.songwritersguild.com/sandboxsga2010/membership_new.html. Services include songwriting workshops, publishing, royalty payment, copywright renewal and termination, entry into exclusive panel interviews and much more.

Songwriters seeking to get more experience in the music industry with intent on getting their material published, having a membership with a well recognized association such as The Songwriters Guild of America will be an asset for getting a foot into the door, and a great start in gaining much needed opportunities.

References
2011.Services. The Songwriters Guild of America. Retrieved from http://www.songwritersguild.com/sandboxsga2010/pnpservices_new.html on November 28, 2011

2011.Membership. The Songwriters Guild of America. Retrieved from http://www.songwritersguild.com/sandboxsga2010/membership_new.html on November 28, 2011